Igor Lasun is a seasoned financial services executive, certified executive coach and product strategist with over two decades of experience at global money center banks. He previously served as Managing Director and Head of Products – Americas at UBS Asset Management, where he also held roles as President of US Registered Investment Companies and Board Chair/President of UBS Asset Management Trust Company.

Throughout his career, Igor has demonstrated exceptional leadership in product development, strategic growth initiatives, and business transformation. With a unique combination of technical expertise and business acumen, Igor began his career in software engineering after earning a Computer Science degree from the NYU Tandon School of Engineering. This technical foundation, combined with his extensive financial services experience, allows him to provide valuable insights into digital transformation, product innovation, and risk management.

Igor has successfully led product strategies and transformative growth initiatives while navigating complex regulatory and corporate governance landscapes. He has collaborated with senior leadership to shape organizational strategy, led high-performing teams, and mentored talent across the organization.

As the co-founder of a strategic consulting firm, Igor helps startups and founders scale their businesses and bring their visions to life. He is deeply committed to personal development and leadership transformation, actively engaging in coaching and mentoring to empower individuals and teams to reach their full potential.